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about us


(From left to right: Ben Boenk, Annemarie Retera)



JustKidding® was founded by two loving and caring parents who moved to Dubai 10 years ago. Annemarie and Ben the parents of Tijn & Famke thought the market lacked parenting expertize and decided to offer everything that new parents would need and desire in a vibrant, captivating and safe environment.

 

JustKidding® have sourced the world’s leading brands in the region from safe furniture, to smart and elegant travel gear, stylish yet organic clothing, joyful toys and super-practical and healthy baby care products. A unique and wide range of products including it’s own brand of practical daily requirements; JustEssentials.


JustKidding® aims to help new parents select what is best for their newborn, with expert advice from our team who knows it all. Like us on facebook and Instagram and become a fan!


JustKidding® Awards and nominations

 

In November 2015 JustKidding® was nominated for ‘Best Online Kids Store Of Year‘ and ‘Best Baby Brands‘ by a jury of industry professionals during the annual award-ceremony hosted by MBC for the Mother baby Childs gala awards. JustKidding® was awarded with third place for ‘Best Family Online Portal‘.

 

In September 2015 JustKidding® was nominated for ‘Best Online Kids Store Of Year‘ and ‘Pre & Post Natal Care‘ by a jury of industry professionals during the annual award-ceremony hosted by TimeOut Kids. JustKidding® was awarded with special commendation for ‘Best Online Kids Store Of Year‘.

 

In September 2014 JustKidding® received the award for ‘Best Online Kids Store Of Year‘ by a jury of industry professionals during the annual award-ceremony hosted by TimeOut Kids. 

 

In October 2011 JustKidding® received the award for ‘Online Retailer of the Year‘ by a jury of industry professionals during the annual award-ceremony hosted by leading magazine RetailME.

 

In April 2009 JustKidding® was awarded ‘Best New Retail Brand of Year‘ as well as ‘Rising Star of the Year‘ by the RetailME Awards. This great achievement will only inspire us more to open a JustKidding® store close to you soon! 

 

At JustKidding® we consider our customers needs and thrive for providing the best customer service. Based on customers request, the expert parents plan on opening stores all around the region, currently we have stores in Dubai, Saudi Arabia, Qatar and soon Abu Dhabi. We believe in providing our customers with the best shopping experience both online and offline.

Find out more about the experts parents behind it all:


Annemarie Boenk - Retera

Former bank manager and insurance-specialist Annemarie is JustKidding’s General Manager and Mum of 2, Tijn & Famke. Annemarie combines motherhood with her busy job and loves to work-out in between. She enjoys fine dining and spending time with the kids. Annemarie manages not only our stores in Dubai and Saudi Arabia, with help of a team of 50+ people, but also this webshop. She’s excited about our newly opened store in Qatar and looking forward to opening a store in Abu Dhabi within this year and many more stores in future in the region! If you wish to contact Annemarie directly, please email her at: ceo@justkidding-me.com


Ben Boenk 

Ben is the CEO of DutchKid, the parent company of JustKidding® that is wholesaling all those great brands you find in our stores. Former owner of a party catering company Ben is married to Annemarie and hence the father of Tijn and Famke. Dutchman Ben loves cooking and sailing and enjoys showing the kids interesting places around the world. Ben’s direct email is: ceo@dutchkid.com

 


Next to the founders of JustKidding®, our team consists of many specialists: Expert Mums and sales-staff, a delivery and assembly team, customer serice team, a service-desk, logistics, finance, editors, creatives, IT professionals, trainers etc. Do you have a positive attitude, are you the best in your field of expertise, do you adore kids and do you want to join our team? Click here to see our current job-openings!