About us : Franchise opportunities

Fresh, unusual and captivating: Justkidding is an extraordinary and highly succesful retail business that organically created in Dubai for international franchise expansion.

We are a homegrown brand. As parents ourselves, we were frustrated with the limited and unoriginal products on offer for parents and for children aged 0-5. Our vibrant stores are packed with a spectrum of products that you will not find anywhere else. The formula is so successful that our stores do not  necessarily rely on prime real estate locations - they have become destinations in their own right. The success of JustKidding was recognized by a jury of international industry experts who, in April 2009, awarded JustKidding as being the ‘Best New Retail Brand of the Year‘ in the Middle East as well as the Rising Star of the year (RetailME awards). Our online presence was awarded with the reward for Most Admired Online Retailer in the Middle East in 2011.

We are fully equiped to give ‘best-practise’ support to franchisees and have ‘team&tools’ ready to make each new store an instant success. Our franchisees have access to not only an award winning retailformat and a sound investment, but also to the world’s most unique portfolio of baby-brands and hands-on assistance from a team of enthusiastic experts.

We are currently looking to expand our formula to all major cities in the Middle East, India, Former Sovjet states, Africa and Asia. Applicants (Companies or individuals) are expected to have access to locations and funding and should have experience in high-end retailing.

For more information please contact: Mr Ben Boenk. (ben@dutchkid.com)