About us : Vision and Mission

JustKidding Vision

JustKidding aspires to supply top-quality baby products that trigger the senses of modern parents who want to provide their children with a safe, fun, trendy, and comfortable environment to grow up in. Online and in the JustKidding Store, we strive to provide our customers with customised and professional advise regarding our products.

JustKidding Mission

JustKidding aims to be recognised as “the expert parents”.

JustKidding Guiding Principles

• Innovative Retail: Our webshop and the JustKidding Store are packed with a wide spectrum of quality brands and unique products that you will not find anywhere. Products are unique in their colours, their design and their functionalty which helps you create a fun, comfortable and trendy living environment for you and your family.

• Parenthood Central: Our team is made up of parent specialists who can guide parents along and take away some of the stresses of childrearing. Every colleague knows the ins-and-outs of each product and can help you decide what product best fits your needs.

• Community Commitment: At JustKidding we consider ourselves responsible for the world in which our children grow up in and we endeavor to do what is right by them, right by the planet and right by the soul. We reject any form of child labour and foster local social schemes designed to improve the quality of life for families and children. We also participate in the UN Global Compact, a framework for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, the environment and anti-corruption.