The Gro Company was founded in 2000, the result of two parents battle to get their baby to sleep at night. Practically unheard of in the UK, an Austrian sister-in-law introduced them to baby sleep bags, and after the amazing 12 hour sleep as a result, Grobag was born. Wanting to spread the word to other sleep deprived parents, our founders gave themselves a target of 10 years to get the UK from 0% to 80% baby sleeping bag usage, but managed it in 5.
15 YEARS LATER...
We are known as the “official” baby sleep bag brand, having sold over 3 million Grobags worldwide. We now have over 13 different products to our name, all designed to make parenting easier. With offices in Exeter, Shenzhen and Melbourne we are a global business that always strives to put our consumers first.