ImseVimse was founded in 1988 and is based in the Swedish city of Visby, which is a UNESCO World Heritage Site. It began on a small scale and grew from a need that arose when the founder's daughter developed contact eczema from wearing disposable diapers. The problem disappeared when she wore cloth diapers.
Right from the start they have marketed their products on the basis of their benefits to the environment and health. Their aim is to be the most environmentally friendly company in the industry.