Blooming Bath Lotus

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Eric Devericks was a professional cartoonist. Brian Pond designed golf putters. David Morelock loved to surf. And Tom Morris was a proud geek.

The four friends couldn’t have been more different. But they all had one thing in common: They were dads — and they prided themselves on being good ones.

Change a diaper? No sweat. Soothe a screaming newborn? Right away. Pull a splinter? Kiss a boo-boo? Laugh at really bad knock-knock jokes? Of course.

But there was another thing they had in common — experience with a chore that really shouldn’t be a chore.

“When your baby’s so soapy and slippery and squirmy and when you’re trying to bend over a tub or keep them in place in the sink — frankly, it just takes a lot of the enjoyment out of a moment that should be such a great time,” Morelock said.

Together, the four fathers co-founded the new company. And after more than a year of hard work, they rolled out their first product: Blooming Bath. The flower-shaped bath pillow conforms to the shape of any sink — and keeps those little wiggle worms right where they belong. It’s durable, easy to clean and unbelievably adorable.

“When you can take a problem and solve it, that feels great,” Devericks added. “And when you can take a problem and solve it for a lot of other people, that feels any better. But when you can take a problem and turn the answer into something that’s just so darn adorable — well, there’s just no topping that.”

We offer free delivery in Dubai, Abu Dhabi & Sharjah for orders above AED 100. Orders below AED 100 will have a delivery charge of AED 25. We also ship to Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah (shipping charges apply).

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