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Expert Parents


After more than ten years we know that parents are at the heart of our business. Being a parent is an ongoing journey, with no map. We help you to navigate your path, as experts, as a community, as parents.
We have joined up with some well-known parents in the region to share their favourite JustKidding products with you.

Kat Lebrasse

A fashion and lifestyle blogger based in Dubai, Kat Lebrasse was born and raised in Melbourne, Australia. She created her eponymous blog; Lebrasse.com in 2013 to chronicle her personal style and it soon developed into a carefully curated fashion and lifestyle portal, expaniding to include motherhood with the birth of h...


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Saba Shoaib

Hi! My name is Saba Shoaib and I am a professional Makeup and a blogger with a blog called Thebeautybarbysaba. I am a mother of a two year old boy and another one on the way soon.
It is a blog where I document my experiences and reviews with different beauty and baby products.
I have a very specific style of ...


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Helly OBrien

Irish-born mama of three, with a passion for travel, charity, music and all things beauty! On an attempt to navigate parenthood in Australia, Ireland and the sandpit of Dubai. She does this with a sense of humour and a strong cup of coffee.


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Anna Al Qasimi Roberts

Anna Roberts is the Managing Director of Nudge, a Communications Coaching and Advisory based in Dubai and available online to the world. A former International TV and Radio Presenter, International Speaker and Moderator with over 10 years experience, Anna has interviewed CEOs, government leaders and award winning athle...


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