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Doona™ from Simple Parenting is a visionary brand committed to improving and simplifying the lives of parents and their babies by introducing innovative products and solutions.

The Doona Infant Car Seat & Stroller is the very first product from Simple Parenting. Yoav Mazar, the founder, explains that he set a clear goal in mind when his daughter Danielle (Doona) was born and that was to transform the infant car seat into something safe yet simple and practical. And not surprisingly Simple Parenting has been awarded many times already for its inventions including its most famous Doona Infant Car Seat & Stroller and the Doona Liki Trike.

The Doona Car Seat & Stroller was designed as a safe and practical mobility solution for families, both in and outside of the car.  It stands apart from its competitors thanks to its:

Doona's Anti-Rebound Protection

Unlike typical car seats, the unique structure of the Doona car seat enables positioning the handle against the back of the seat of the car, thus providing the baby with exceptional Anti-Rebound protection. In case of a collision, the Anti-Rebound handle will absorb the impact and prevent the Doona™ car seat from rotating quickly towards the back of the seat, thus dramatically reducing rebound injuries.

Fail-Safe Installation

Two of the most common injury causes relating to car seats and strollers are misuse and improper installation. With this in mind, the Doona™ Design and Engineering teams developed multiple fail-safe mechanisms to prevent misuse and assure safe operations.

Side-Impact Protection

Doona’s unique double wall structure, which enables the folding of its wheels into the Doona stroller body, delivers an additional significant safety benefit. The two layers of durable, impact-absorbing plastic, along with additional layers of EPS, foam and textiles provide enhanced side- impact protection which better protects the baby in case of an accident.

Baby-Safe Materials

All materials used by Simple Parenting are carefully tested and approved under strict European standards and the REACH regulation.

Not only are the materials used free of any hazardous chemicals, they are also tested for their durability and quality to assure the safe and continuous use of the products.

Doona™ worthy Comfort

In today’s world families are much more “on-the-go”, requiring parents to secure, and often restrain, their baby when in transit. Doona was designed with this primary goal in mind: to provide parents with a safe and practical solution for carrying your baby.

Their key focus was ensuring that your baby is safe and comfortable both inside and outside of the car. Naturally, Doona car seat was designed to achieve maximal protection for the baby in the car. However, due to the nature of the product, and inspired by the position of a baby in its mother’s arms, Doona'sunique Newborn Insert, were designed to fully support the baby even when used outside of the car. The baby’s position in the Doona stroller allows it to interact freely and maintain direct eye contact, thus facilitating its development.

Identifying pain-points in day-to-day parenting, Doona works collaboratively, leveraging the broad capabilities and experience, to alleviate these pains. The outcomes of this process are high-quality products and solutions that truly make an impact on modern day parenting.

Shop your favourite Doona stroller and Doona Liki Trike only at JustKidding!